Case Study – Apex Physical Therapy in Fargo ND

Co-owners of Apex Physical Therapy, Brooke and Kameron, came to us to improve their search engine results.

Their primary objective was to enhance their online visibility, amplify website traffic, increase patient bookings, and streamline advertising expenses, seeking our expertise and trusting us with their business aspirations.

This symbiotic partnership with Nufire Marketing resulted in increased patient bookings, increased staff and more locations for Apex Physical Therapy & Wellness.

Projects Included:

Content Writing, Brochure Writing, Radio Ads, Website Design, Blogging, SEO, Logo Design, Print Marketing Design, Illustration, Photography, Videography & Video Editing

Located In: West Fargo, Fargo, Jamestown, LaMoure North Dakota
Number of Locations: 6
Number of Staff: 50+

Specializes In: Treating Men and Women in all areas of Physical Therapy, Pelvic Health, Pregnancy, Orthopedic Therapy, Neuropathic Therapy and Massage Therapy

Content Produced: 6-8 New Articles a month, SM posts and Video Posts
Channels: Website, Facebook, Instagram, Local TV Spots and Radio Ads

Steady and Rapid Website Traffic Growth

The collaborative efforts with Nufire Marketing facilitated exponential growth for Apex since February 2019, leading to expanded operations and hiring new staff across various roles. Despite occasional fluctuations in traffic, strategic adjustments during less active periods, such as August, allowed a deeper understanding of traffic trends and adaptations in strategy.

Monthly website traffic grew from 2,300 visits in July 2020 to a peak of 11,000 — roughly a 4x increase.

Driving Content and Engagement

A primary focus on creating popular and relevant blog content aligned with current trends, including pandemic-related topics such as masking during Covid, and perennial subjects like pelvic health.

This strategic alignment ensured an influx of local traffic, predominantly from the Fargo region, encompassing Fargo, West Fargo, Moorhead MN, and adjoining areas.

Furthermore, the articles also attracted patients from distant regions such as Minneapolis, Chicago, and New York City, exemplifying the geographical reach and impact of their content.

Organic SEO: Google Featured Snippets

Our content has won Google’s featured snippets — the answer boxes at the top of search results — for high-value search terms, placing Apex above even the #1 organic listing.

Organic SEO: A Huge Part of their Success

We built a focused keyword strategy around Apex’s core services, pairing steady content with internal links to key service pages. That combination lifted local rankings across Fargo, Jamestown, and LaMoure, ND — the communities Apex serves.

Successful Search Term Rankings

physical therapy clinics near me	1
pelvic rehab near me	2
physical therapy near me	3
jamestown physical therapy	3
physical therapy fargo ND	4
pelvic pain after exercise	6
dry needling pelvic floor	7
lymphatic system facts	7
jaw pain from wearing mask	13

Strategic Growth

Optimized articles led to a substantial traffic surge, with a remarkable 375% spike in an older article’s performance, showcasing the efficacy of content optimization.

Google My Business & Local Map Pack

Apex’s success in organic SEO stemmed from strategic keyword optimization, with a focus on local and national ranking keywords. We focused on creating content tailored to local services, leveraging the success of keywords to bolster their rankings. Furthermore, their prominence on the Google My Business local map pack greatly enhanced their visibility and accessibility to potential clients.

Email List Growth

Our email list growth for the past year. We’ve implemented opt-ins online, as well as sign ups during live events and tradeshows held at their location. New patients are also added to the email list. As you can see steady growth for the past year. We email a monthly newsletter, a product of the month and invites & reminders for upcoming events.

Social Media Growth

Focused sharing of blog content, educational information, promotions, and events on social media platforms fortified Apex’s engagement on platforms like Facebook and Instagram. The engaged demographic—predominantly female patients in their mid-30s to mid-40s—reflected the core patient base and specialties offered by Apex, notably women’s pelvic health. Their social media traffic predominantly stems from their local base in Fargo, showcasing regional engagement.

Crushing the Competition

Ranking high is important for driving traffic to your website and increasing patients. Apex ranks higher and drives more traffic than their local competition.

Six locations, 50+ staff, growing patient bookings — and a content engine that keeps delivering month after month.

Crushing the competition with Nufire Collective

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Case Study – Apex Physical Therapy in Fargo ND