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anubson2024-11-04 06:00:342024-10-25 13:29:10Importance of Authenticity and Transparency in BrandingFirst, a good story HAS TO MATTER to you. Choose one that you have an emotional connection to.
Once your story is selected, apply these three critical foundations to it.
Foundation #1 – What is the purpose of your story?
It helps to list the purpose. Did you learn something that offered you a solution? Did it give you insight into yourself or a problem? Most importantly, why are you telling this story?
For me, the hammer story illustrates who I am and my strengths in a memorable and entertaining way. I share this story to build trust and be vulnerable with people. I used to hide the fact that my dad is an immigrant and that I grew up on a farm, all out of fear of what others might think of me. This is how I share my vulnerability and overcome the shame I carried for many years.
Foundation #2 – What is the point of your story?
No one likes to hear a story go on and on about nothing. Be intentional about your point. And don’t try to be clever with your point with fancy words or hidden so well that others miss it. Trust me, it DOESN’T WORK…I’m in Marketing; we love to be clever with our communication.
Point of the Hammer Story? I’m a problem solver, so you don’t have to be.
Foundation #3 – Is it relatable?
You’d think this would be simple and it is. Therefore, we overlook what makes the story relatable and try again to be clever. Keep it simple, and straightforward. Will your audience relate or not? If not, you may have to restate how it is reliable in the story. I’ve seen this used successfully in the conclusion. It’s how the hammer story ends…
…I used this skill in my career as a marketer and coach.
I can see what isn’t being said…
Foundation #4 – What is the tone of the story?
Tone is so important to the story you are telling. Today I shared glimpses of three of my stories to illustrate the power and tone of stories.
My hammer story: is funny and expressive.
Crying in my office story: Traumatic and emotional turmoil. When told in the entirety, it’s heavy, and I need to state my purpose and point very clearly.
My ADHD story: depending on how I tell, it can be life-changing, eye-opening, or traumatic. It depends on the point and purpose I am using it for.
Then it became part of my life as a coach when people tell me “Hey I have this problem and this is what’s going on.”
I’m like “Hmm is that the problem or is it something else? Let’s dive into it”
It might actually be that hammer as the problem but is something else and I got to start to anticipate what others weren’t saying
sometimes they didn’t even know it themselves and it become part of my life.
Please find a time this week to spend an hour or so crafting your story. This process can give you insight into yourself and others, making you interesting and memorable.
Contact me if you want to share but don’t know how to express it. I discover my stories by talking with others and I would love to be that person for you.
