
Use Video as a Way to Connect with your Audience
Content is king when it comes to driving targeted traffic to your site or landing pages. In the age of Google, keeping people waiting can be detrimental to your business. If you want to grow your audience and improve your conversion rates, posting videos is a great way to go. But how exactly do you go about creating them? And more importantly, will they actually convert? Let’s take a look at the basics of content marketing with videos so that you can get started on the right track.
More About Content Marketing with Video
Basically, video marketing is the use of video as a marketing tool. You can use it to attract new leads, increase your online sales, and promote your products or services. With the right approach, you can use video marketing to great advantage. Video Marketing Strategies – Why And How Video marketing strategies are made to attract potential customers with a well-rounded approach. While still images can be used to make a sale, videos are proven to get more conversions and app downloads. A popular content marketing strategy is to create e-books about a particular topic. You can create a video for your e-book and market it as one of your products. Another popular strategy is to create a series of videos around a specific theme. For example, you may want to create a video series on growing your email list.
Why create videos?
There are many benefits to creating video content that you can easily monetize with a subscription or sale. Your video content can be used as a lead magnet to get more people to click on your links or take your offers. It can also be used as a sales tool to close the sale and give you the customer’s information you need to complete the task at hand.
Other benefits of content marketing with videos
A strong video presence can have a dramatic impact on your conversion rates. And the more video you create, the better. Here are some of the benefits of video as an effective marketing tool: Increases your chances of conversion – Adding video to your site or blog can increase your chances of conversion because it’s more engaging and requires the reader to watch it in order to completion. Increases your reach – Visiting different sites on the same topic (i.e. your blog) increases your exposure which can result in more website visits and conversions. Increases the likelihood of creating a loyal reader base – You can increase your chances of a loyal reader base by posting to relevant sites. Increases the likelihood of retaining your existing customers – Retention is the amount of time a customer is expected to use a product before deciding to purchase from another source. Increases your chance of an excellent rating – Clickbank has an excellent rating system for reviews, which is why you’ll see so many positive ones coming from your videos.
Now it’s over to you to put your knowledge to the test and create some fun, engaging, and valuable video content. With the right approach, you can create engaging video content that will earn you new leads, increase your online sales, and promote your products or services.
By Avery Nubson
Agency Owner, Creative Designer, Artist, Husband & Uncle
Stay in touch with Avery at avery@nufirecollective.com.
Why am I so passionate about physical therapy marketing? Since a 2014 auto accident, I’ve been in chronic pain. PT was valuable in my recovery, but it was not easy to find good help. My mission is to make sure no one else in chronic pain has to struggle and suffer to find help like I did.